POTLOODGUM
A design studio with one employee* that tries to fix the world in tiny steps keeping it human and weird.
All websites
CMD Leeuwarden
Gerald Kooistra
Communication & Multimedia Design, NHL Stenden
Visit cmdlwd.nl
"We needed something that felt like the programme — direct, open, built for students, not for management."
What was the goal?
Make prospective students feel what the programme is actually like, not just read about it.
What surprised you?
He questioned things we took for granted. The navigation, the copy, the hierarchy. All of it better for it.